Why Mobile Marketing Is More Effective Than Traditional Forms Of Marketing

Mobile marketing is easily the fastest growing way to make money via promoting online offers. Whereas most of the most profitable niches have already been tapped out in the major search engines, internet marketing on smartphones is relatively untouched. This means a lot of opportunity for anyone looking to make money with smartphone advertisements. The first step in building a profitable smartphone ad campaign is choosing the right offer. You can promote almost anything that you would use traditional search engine methods for, like cost-per-action offers and commission-based sales pages. Ultimately, you should choose something that will be of interest to a mobile phone user and easy for them to complete. The next thing to do when planning out a mobile marketing campaign is selecting a smartphone advertising platform. Many of the major search engines have established additional networks to advertising on smartphones. To save money and get more targeted traffic, try contacting the developers of applications that are relevant to your offer. This is key for internet marketing on smartphones because it ensures that your audience is interested in what you’re offering. This leads to better conversions. Another great thing about advertising on relevant applications is that many of them have a fee. This means that the people viewing the ad have already shown a willingness to spend money over their phone. Keep in mind that free and low-cost offers will always convert better, regardless of your mobile marketing method. For this reason, many smartphone marketers choose cost-per-action offers that are optimized for mobile platforms.

Your company website or blog MUST BE “RESPONSIVE”: If you use WordPress, WIx, SquareSpace, Weebly or Shopify, make sure the Template or Theme “responds” to device screen size: Desktop, Tablet, or Mobiles. Yet, while responsive design has been around for a while now and is fairly well-established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobiles. That form-fill that was mildly annoying on desktop is an absolute pig on mobiles. Even if it is responsive. TIP: BUILD YOUR PAGES WITH MOBILE IN MIND FIRST. Avoid Flash or Java: Apple products do not support Flash and have declared that they have no intention to do so in the future.Many phones do not support Java, and even if they do, using Java can be a huge drag on load time. Optimize Your Images for Mobile Devices: Do not use HUGE files size images which will cause your page to load slower or visitors will leave for another site!

The US market will not be left out of this. The exact amount of profit is not the point, though. The point is that in the U.S., as well as the rest of the world, the revenue of this form of advertising is going up, and will continue to do so for some time. Mobile Ads generally come in two types. There is a graphic component, usually at the top or bottom of a page – a Web Banner and Web Poster, respectively. The other kind is an audio-visual component. Which kinds are best really depends on which mobile platform you are going to use, because the ads that are used for one platform can’t be used for another. The newest platforms for this kind of advertising are the smartphones. They are a natural fit. They have more computing power than normal ‘feature’ phones. This increased computing power allows users to download more complex applications, referred to as apps in previous entries.

If you put that impressing number in perspective for a moment, and also keep in mind that there are only about 1.8 billion people on the Internet right now, then you will probably wake up. And if that wasn’t enough, the mobile marketing industry is still pretty much an unexposed market and very few marketers know how to take advantage of it. There’s literally a mobile application designed for whatever subject you could possibly think about. A good advice is definitely that you take action and design a mobile application that is targeted for your particular business. Industry leaders such as Rolls Royce and Starbucks already use mobile applications as a mobile content tool in their marketing strategy, and I am certain that these advertising titans are unquestionably doing this for a good reason. Probably a similar reason to why you and your company also should use mobile apps in your mobile marketing strategy.