- June 19, 2022
- Posted by: Dennis
- Category: Email Marketing
Over the past decade, our company has worked with thousands of customers who, in turn, have created tens of thousands of email campaigns targeting clients active in the real estate industry. This article is based on statistical data gathered from our system, including surveys and customer interviews as well as our staff’s input for email marketing best practices. This article features the five most compelling, but often overlooked, aspects of creating an effective email marketing piece designed to grab attention. Successful real estate agents must be excellent marketers because marketing lies at the core of all that they do. Market themselves to other real estate professionals to create a successful referral program and build long-lasting relationships. Email flyers allow real estate professionals to show potential clients that they use every available marketing tool, making them a great choice as the listing agent. Email flyers also allow them to expand their reach when marketing listings and creating referral programs.
You can build various lists within your email marketing account. This enables you to send relevant offers and information to each list, for example, “work from home list” “employed list” “students list” “Customers list” “Prospect list” and so on. If you did not get permission, in the beginning, you should not send an email marketing campaign until you at least first communicate with your prospective contact. The purpose of this preliminary exercise is to reduce the likelihood of unsubscribed contacts on your list. Although you cannot control when someone decides to unsubscribe from your program, there is an accepted ratio that will not send a red flag to your email marketing providers. If there are too many unsubscribes and spam reports, your account could be terminated or BLOCKED. Therefore, it is reiterated and advisable that you get permission prior to sending your first email marketing campaign. When you have satisfied the above requirement and are ready to send your emails, you will be asked some questions by the provider.
As long as you design your marketing material so that it catches the reader’s eye, they will read your message. So many of the mail marketing pieces that arrive in a person’s mailbox are so poorly designed, that many of them get ignored. Make your piece stand out from the rest, and they will read your message. If you are not targeting the correct audience, you will be wasting time and money. Sending marketing materials directly to specific people at specific addresses will keep your costs way down, and greatly improve your chances of making a sale. Building a mail list, and designing amazing marketing materials to send out, takes time, though, and money. But as a small business, you must always be adding to and improving your mail list and marketing materials. Right from day one. Many small businesses, home-based businesses, and professional practices will live or die based on how good their mail list and marketing materials are.
My inbox would be inundated with email messages. They kept multiplying to the point that it became a chore to go through them all. I did not even want to read them anymore. It was like taking castor oil, I dreaded going through them. I would scan some because after all, they were supposed to offer the answers to some of my questions that would help me become financially free, but after about the 20th message from the same person or program within 3 or four days, I had forgotten about the reason I had “opted-in” in the first place, besides, I had better things to do with my time. So I would be like a magician. I would select them all and with one click of the mouse, it was like “poof, be gone”. I continued to give my name and email address to receive information, but I began to see a change in the email marketing strategy of some of the more responsible programs. If it were a newsletter or maybe online training, there was a longer interval between the times I would receive them. It gave me the chance actually digest the information from one email message to the next. I was finally a lot let stressful going to my messages and I began to realize that many online programs and companies were changing their practices when marketing their products or services. Some even started offering free reports and other valuable information just to receive my name and email address, that was really a twist. How can you use an autoresponder to market your business? Well, the possibilities are almost endless, but there is one thing for certain, email marketing is by far the most powerful and effective way to engage your existing customers and future prospects. You absolutely need one for your online marketing success.