Do It Yourself Email Marketing Techniques

But with solo ad marketing, how do you know how the leads where generated? Are you going by what the list owner has told you? You don’t know this person. They could have bought a 100,000 email lead database from some bulk lead company for $10, and are charging you $80 for every 100 leads that they send your message to. Not only do they scam you and you get no results in the form of income, but you could also get your website blacklisted. An email marketing expert would know this and would stay away from this form of marketing – because they know it’s a waste of time and money. To truly succeed online email marketing is essential, so becoming an expert is a necessity. Never rely on list brokers or buy email lists from someone. Generate leads from people who have sought YOU out, and know your conversion rates. When you have leads coming in from paid advertising and free marketing, you’ll lower your cost to get each lead, and you’ll be in control of what happens in your business. Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email marketing expert starting today.

Real time reporting will be essential for any marketing campaigns to show real trends happening at the exact minute. A real time dashboard presents immediate, up-to-the-minute accounts of the email campaign. This gives managers and sales teams the most accurate, usable data for their strategic efforts. Instant Graphics Dashboards are increasingly popular in email marketing campaign software because they provide a user-friendly, visual interface for the user. From the dashboard, users can request instant pie charts or bar graphs listing the current statistics on the email campaign, showing in an easy-to-read color format how many recipients opened the email, unsubscribed, forwarded, etc. A visual report can instantly give impressions for analysis as compared to a listed report which can sometimes require time to read and assess. Managers can find the information they seek at a glance rather than pouring through a static report for particular parameters. Agile Data Mining A good dashboard should provide the ability to instantly sort email campaign data by a multitude of parameters at the touch of a button. For example, a manager can request a sort by who opened the mail, clicked on hyperlinks, unsubscribed, fulfilled literature, registered for events etc. The possibilities are numerous and can mine tremendously valuable information for the marketing team. In any marketing campaign, information is valued especially when they are given in detail when they are most needed. Agile data mining provided by a good dashboard will enable marketing managers and agents to be efficient in what they do with less effort to exert. While managing data from a mass email campaign can be challenging, having a dashboard on your email marketing campaign software can simplify the process and save valuable time in tracking and producing reports.

COPY. This factor mainly focuses on the CONTENT COPYWRITING in terms of the email’s tone, structure, style, layout, etc. Properly integrating the hyperlinks in the content proves to be very significant. At this point, creating a very engaging subject line and a powerful opening statement should be creatively and artistically done to entice the recipients to read on. As a basic established rule, putting a hyperlink within the first few sentences and a call-to-action option on the last line makes email marketing really very effective in generating responses from your target audiences. ATTRIBUTES (Email). This primarily refers to the email headers which should comprise the from address, the subject line, the to address, the date and time and the format (whether it is in TEXT or HTML). The format of the email is quite one of the most influential factors to gain valuable response from the recipients. The attributes is what separates the email campaigns from spam emails because when recipients read your email campaigns and it looks as though they are SPAM, their immediate reaction would just be to delete them, making your campaign just put to waste.

You are not looking to dazzle your subscribers with images or a fancy layout. Your goal with your email message is to get your subscribers to click on the link in your message to visit the sales page of your product. 3. Keep your email short and sweet. Fewer people these days have the time to read a long email that takes a half and hour to read. As above, your goal is to get the click. A shorter, easier-to-digest email will always get more clicks than a long email, if both emails are not completely boring of course. 4. Test your email message before it goes out. You can do this by sending your email message to your own email account. If you want to be thorough, you can send your test message to different email accounts on different providers, such as Gmail, Hotmail, Yahoo, AOL and so on. Different providers have different layouts and platforms that may receive your message differently, possibly distorting your email. 5. Send highly targeted offers to your subscribers. If your list is interested in cooking vegetarian cuisines, don’t send them any other recipes except for vegetarian dishes. You can send a survey to your subscribers on a regular basis to get their thoughts about your emails, so you can further hone and improve your future email messages.

This is a very effective way to put a current date in a subject line. Most people look for an updated information. By looking at a date in subject field, you show them that the information in this email is up-to-date. Also a research show that putting a current date instead of a subscribers’ first name generates more hits. Just as you go through the list, including your name, your subscribers name and a current date all together will make a subject line too long. It is entirely up to you how to balance all of them. But make sure you write a short and an interesting subject material. Show them some interest depending upon your business category in your subjects to grab their attention. Capitalizing a primary information is the best method to get attention. Make sure you do not over do capitalizing that looks spam. You do not always have to capitalize the whole word. You can write every first letter of a word in capital. That too helps in grabbing readers’ attention. The general thumb of rule in writing a catchy subject lines is to bring curiosity in readers. Using words like Secrets, 7 steps to, Are You Satisfied etc. Are some of the example words you can include in your subject material to develop curiosity in your subscribers. Invoke their mind by putting such call to action words and phrases.

If you decided to use email marketing to promote your business, then let me congratulate you on this very wise decision. You might have read over the internet the buzz created by this type of marketing, and I’m sure you have already learned that “The money is in your list” – this is 100% true. Even though email marketing is a very powerful way to transform leads into hungry buyers many people are discouraged to use this technique because of the time they need to invest in it. A recent study has showed that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it. If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. , the best email marketing software on the net. 1. You get an opt-in form template which comes with full instructions so you can easily add it to your site. 2. It automatically stores every email saving you precious time and headaches. 3. It e-mails new subscribers a welcome message just moments after opting in. No more preparing and sending e-mails to hundreds, even thousands of subscribers manually. 4. Mailloop gives you attractive looking templates to use for your newsletter so that it looks friendlier to your subscribers. 5. It keeps your e-mail safe from spam complaints, blacklists or filters so that it doesn’t get trashed. 6. You can schedule your promotions so that you can go on your vacation without worrying about interrupting campaigns. 8. Manage all of this from a complete user-friendly control panel.