- April 16, 2022
- Posted by: Dennis
- Category: Email Marketing
For email marketing, whether in the subject or the email body, the first name is all you should use. Be sure to read your email aloud when you’re done, because it will be easier to get a feel about whether or not you’ve overdone the personalization. There’s a concept of ‘continuing the conversation’ with subject line creation. Ok, the thing to do is write your subject line in such a way that it flows smoothly to the main copy of your email. You can write half of the thought in the subject line, and then continue into the body. There are no specific applications or instances to do this, but do not get in the habit of doing any one approach too much. This strategy relies on the curiosity build in your readers, and it can be powerful depending on how you write it. The copy matters very much, your subject line copy, but marketers have been using this technique for quite a while, now. They simply write their subject line in such a way that it leaves the reader hanging in there, asking for more. Don’t be afraid to test your subject lines as well as conceptual ideas and strategies. That’s right; you’ll have to test your subject lines on a regular basis in order to find one that gives you a high click through rate. It is normal for the first few headlines to miss the mark. As you continue to write and test, you will discover that your writing will improve.
I recently answered a question on LinkedIn titled “Is email marketing an effective marketing tool?”. While the question was mainly geared towards buying bulk email lists and sending unsolicited emails, I thought it was a good chance to shed some light on email marketing (and all direct marketing for that matter) and what you need (and need to avoid) to create an effective email marketing campaign that will get you results. If you want to know what makes a good email marketing campaign and what drives your customers away faster than you can blink, this article is for you. Now, before we talk further about each, we must make a distinction between what constitutes spam email and what doesn’t. Spam email, in general, is sending an email to someone who has not requested to receive that information. A reputed email list provider/vendor/owner will not sell any emails to you, they will rent it.
Obtain the stats on your campaign’s impact on visits to your website, pages that get the most viewing and other tracking info. However, the real validation happens when you receive an inquiry about your services from a prospective client. Signing a client as a result is, needless to say, the ultimate validation of your campaign. Email marketing campaigns in most cases require you to supply the content, but you can outsource the project to a fellow solopreneur or marketing communications firm to ghost write your blog, newsletter or other regularly scheduled mailings. It is also possible and quite common to outsource the emailing function only, to a fellow solopreneur or larger entity. Email marketing campaigns continue to flourish, despite reports of their pending demise. An email marketing campaign provides a low-cost opportunity for you to keep your name in front of people who value and trust your business acumen and remind them that you are a viable player in your marketplace, ready to take on paid assignments.
Six useful tips. Make your 2005 Email Marketing Plan Successful Six useful tips. Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. When used correctly, and ethically, email marketing is one of the most effective forms of online advertising. But if misused, abused or underutilized, e-mail marketing may have an adverse effect on your business. Here are some keys to successful email marketing. Selecting right audience is the first step to any marketing strategy. Make sure to buy the right targeted audience segmented in right demographic groups. If gathering audience list on your website, make sure you collect as much information as you can to segment your list in to interests.
Social media is a very powerful tool to help gain subscribers and followers. Email marketing closes the outside world and allows you to have close conversations with your prospects. You can link social media and email marketing together for a beautiful event. They can work hand in hand towards your business goals, while allowing you to measure and track success and failures from a specific avenue. You can enable your emails to be sharable with the prospects social world, while gaining extra attention and possible more business. The promotional aspect can be crazy, but with experimentation and a can-do attitude. You can find a nice groove between your tools and messages without sacrificing quality or time. Social media drives your network marketing business, there is no doubt. Paid advertising is a secondary medium that you use after reaping the benefits from your social campaigns. However, to bring true value to your business, email marketing creates a one on one environment that no other channel can provide.
Most of us get hundreds of emails a day, many of them from businesses, shops and service providers wanting us to take a look at the email and then move forward and use or buy from them. When you embark on sending an email marketing campaign there are certain things that you really must consider, because if you do not do the basics then your email campaign is sure to fail. Below, we take a look at the five things that we believe you really must have to get a successful email marketing campaign working. Database – Without a collection of email addresses, you don’t really have anyone to send your email to, so its important you start storing your customers or potential clients email addresses onto a secure method to make sure your list has some foundations. Although we do not recommend buying databases or mailing lists, you can quickly build a mailing list by running competitions, adding existing customer’s addresses and giving people a reason to supply their email address to you.